How We Test
EMMA — Experts Methodology Mychoozers Algorithm. Our audio tech rating system, developed over 12 years of testing. Every product receives a score from 0 to 10 based on 32 criteria for wireless headphones (each category has its own test method and scoring). The key — based on real-world use.
EMMA Scale
Headphones category example. The overall score is the average of 3 main categories: Sound, Construction, Functions.
Poor
0–4
0–4
Average
5–6
5–6
Good
7–8
7–8
Excellent
8.5–9.5
8.5–9.5
Reference
9.5–10
9.5–10
3 Categories, 30+ Sub-criteria
Sound
Bass, mids, treble, detail, naturalness, stage, balance, codecs, EQ, gaming latency
Construction
Comfort, design and materials, durability, ergonomics, accessories
Functions
ANC, transparency, app, battery, Bluetooth, controls, microphone in quiet and noise
Testing Process
1
Getting the Product
We buy most products ourselves or receive them from brands (disclosed in the review). Only retail versions tested.
2
Listening (5–14 days)
Real-world use: home, street, public transport, gym. Minimum 5 days of daily use.
3
Measurements & Comparisons
Compared against competitors in the same price range with reference benchmarks — each criterion has its own reference model. Rated using EMMA methodology.
4
Rating & Publishing
Scores assigned, pros and cons documented, video review published on YouTube.
5
Updates
Reviews updated when significant firmware changes occur.
6
User Feedback (beta)
The final score is influenced by verified buyer opinions — the ability to leave a review or write a detailed assessment. This is factored into the model scoring and ranking algorithm. Currently in beta.
Methodology Independence — brand partnerships do not influence EMMA ratings. The team that tests products is not involved in commercial negotiations.
User Ratings
In 2026, we are introducing user ratings (mychoozers). Currently in beta mode. Full user reviews and assessments planned for Q2–Q3 2026.